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Yesim Ozalp


Blank Portrait
Visiting Assistant Professor


202 HA
617-373-5241
y.ozalp@neu.edu

Education

PhD in Marketing (ABD), York University, Toronto, Canada
MSc in Industrial Design, Middle East Technical University, Ankara, Turkey
MSc in Industrial Engineering, Middle East Technical University, Ankara, Turkey
BSc in Business Administration, Middle East Technical University, Ankara, Turkey

Research and Teaching Interests

My research interests are related to the concept of space in marketing. I investigate how urban retail space changes and how this changes shapes and is shaped by consumers’ practices and narratives, as well as their resistance to these changes. I have taught undergraduate level Introduction to Marketing and Marketing Communications courses and MBA level Marketing Management course.

Awards and Honors

Ontario Graduate Scholarship, 2009-2010

AMA/Sheth Doctoral Consortium Fellow, 2008

Selected Publications

Zwick, Detlev and Yesim Ozalp, 2011, “Flipping the Neighborhood: Biopolitical Marketing As Value Creation For Condos And Lofts,” in Inside Marketing, eds. D. Zwick and J. Cayla. Oxford: Oxford University Press, p. 234-253.

Ozalp, Yesim and Russell W. Belk, 2009, "The Role of Consumption in the Organization of Urban Space: The Case of Neo-Bohemia", Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 830-831.

Ozalp, Yesim and Detlev Zwick, 2008, “Market and Public Sphere: Unpacking Political Consumerism”, Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 213-216.

Selected Presentations

Ozalp, Yesim; Daiane Scaraboto, and Mei-Ling Wei, 2010, “Fighting with Feathers and Bubbles: Qualifying Public Space through the Sharing of Ludic Experiences”, Association for Consumer Research 2010 European Conference, London, June, 2010.

Ozalp, Yesim, 2010, “The Consumption Spaces of Gentrification: An Actor-Network Theory Approach”, 5thConsumer Culture Theory Conference, Madison, June, 2010.

Zwick, Detlev and Yesim Ozalp, 2009, “Liquefying Space: The Cultural Politics of ‘Loft’ Marketing,” 9th European Sociological Association Conference, Lisbon, September, 2009.

Ozalp, Yesim, Russell W. Belk and Detlev Zwick, 2008, "The making of the New Bohemia", 3rd Consumer Culture Theory Conference, Boston, June, 2008.

Ozalp, Yesim, 2007, "The New Bohemia and the New Urbanite: A Study of the Queen Street West Loft Developments," Challenges of Global Metropolitanization Conference, Toronto, September, 2007

Ozalp, Yesim, Ozlem Sandikci and Robert V. Kozinets, 2007, “Biography of a Shopping Mall: The City Center Cannot Hold”, 2nd Consumer Culture Theory Conference, Toronto, May 26-27, 2007.

Ozalp, Yesim and Ozlem Sandikci, 2006 “Transformation of Urban Space and the Less Advantaged Consumer”, 1st Consumer Culture Theory Conference, South Bend, August, 2006.