Home > About Us > Faculty and Staff Directory > William F. Crittenden

William F. Crittenden


Crittenden, Bill
Professor of Strategy


305 Hayden Hall
617-373-4636
w.crittenden@neu.edu

Education

PhD in Strategic Management, University of Arkansas
MBA, Auburn University
BA in Economics and Business, University of Michigan

Research and Teaching Interests

Strategic Management; Business Strategy; Planning & Implementation; Managing Nonprofit Organizations; Global Corporate Citizenship (e.g., governance, social responsibility, sustainability, social entrepreneurship); Market Entry Strategies; Decision making; Family businesses; Business education; Faculty administration & evaluation.

Awards and Honors

Teacher of the Year, Beta Gamma Sigma. (2002)

Selected Publications

Crittenden, V. L., Crittenden, W., Pinney, C., Pitt, L. (2011). Implementing Global Corporate Citizenship: An Integrated Business Framework. Business Horizons, 54(5), 447-455.

Crittenden, V. L., Buzzard, C., Crittenden, W., McCarty, P. (2011). The Use of Digital Technologies in the Classroom: A Teaching and Learning Perspective. Journal of Marketing Education, 33(2), 131-139.

Crittenden, V. L., Crittenden, W., Ferrell, L. K., Ferrell, O. C., Pinney, C. (2011). Market Oriented Sustainability: A Conceptual Framework and Propositions. Journal of the Academy of Marketing Science, 39, 71-85.

Crittenden, Victoria L., Richard C. Hanna, Robert A. Peterson, and William F. Crittenden (2010), “The Next Generation of Business Leaders: Influences on Unethical Standards across Multiple Cultures." Winner of Best Paper in Track for Marketing Education.

Crittenden, V. L., Crittenden, W. (2010). Strategic Management in Emerging Economies: A Research Agenda. Organizations and Markets in Emerging Economies, 1(1), 9-23.

Crittenden, Victoria L. and William F. Crittenden (2008). "Building a Capable Organization: The Eight Levers of Strategy Implementation," Business Horizons, 51(4), 301-309.

Robertson, C., Crittenden, W., and K. Gilley. (2008). "Trade Liberalization, Corruption and Software Piracy." Journal of Business Ethics, 78(4), 623-634.

Robertson, C., K. Gilley, V. Crittenden, & W. Crittenden (2008). "An Analysis of the Predictors of Software Piracy within Latin America," Journal of Business Research, 61(6), 651-656

Crittenden, W. F., Robertson, C. J., Crittenden, V. L. (2007) "Hard Facts About Software Piracy," Business Strategy Review, 18(4), 29-33.

Crittenden, V. L., Crittenden, W (2006). "The Undergraduate Capstone Marketing Course: Objectives, Content and Pedagogy," Journal for the Advancement of Marketing Education.

Crittenden, W. (2005). "A Social Learning Theory of Cross-Functional Case Education," Journal of Business Research, 58, 960-966.

Crittenden, Victoria L. and William F. Crittenden (2004). "Developing the Sales Force and Growing the Business: The Direct Selling Industry Experience," Business Horizons (September/October), pp. 39-44. [Abstract printed in Journal of Personal Selling and Sales Management, Fall 2005.]

Crittenden, W. F., Crittenden, V. L., Stone, M. M., Robertson, C. J. (2004). "An Uneasy Alliance: Strategic Planning and Performance in Nonprofit Organizations," International Journal of Organizational Theory and Behavior, 7(1), 81-106.

Robertson, C. J., Crittenden, W. F. (2003). "Mapping Moral Philosophies: Strategic Implications for Multinational Firms," Strategic Management Journal, 24, 385-392.

Athanassiou, N., Crittenden, W. F., Kelly L. M., and Márquez, P. G. (2002). "Founder Centrality Effects on the Mexican Family Firm’s Top Management Group: Firm Culture, Strategic Vision and Goals, and Firm Performance," Journal of World Business, 37(2), 139-150.

Crittenden, V. L., Crittenden, W. F., Muzyka, D. (2002). "Segmenting the Business-to-Business Marketplace by Product Attributes and Decision Process," Journal of Strategic Marketing, 10(1), 3-20.

Robertson, Chris, William F. Crittenden, Michael K. Brady, and James J. Hoffman (2002). "Situational Ethics Across Borders: A Multicultural Examination," Journal of Business Ethics, 38(4): 327-338.

Athanassiou N., Crittenden, W. F., and Kelly, L. M. (2000). "Founder centrality and the strategic posture of a family owned firm." Entrepreneurship: Theory & Practice, 25(2), 27-41.

Crittenden, W. F., Crittenden, V. L. (2000). "Relationships Between Organizational Characteristics and Strategic Planning Processes in Nonprofit Organizations," Journal of Managerial Issues, 12(2), 150-168.

Crittenden, W. (2000). "Spinning Straw into Gold: The Tenuous Strategy, Funding, and Financial Performance Linkage," Nonprofit & Voluntary Sector Quarterly, 29(1), 164-182.

Selected Presentations

Crittenden, V. L. (Presenter & Author), Ferrell, L. (Presenter & Author), Ferrell, O. C. (Presenter & Author), Pinney, C. (Presenter & Author), Sinkula, J. (Author Only), Crittenden, W. (Presenter & Author), American Marketing Association Summer Educators’ Conference, "Framing Corporate Social Responsibility within Marketing Strategies: Academic and Practitioner Frameworks for Understanding the CSR Drivers,” American Marketing Association, Boston, MA. (August 15, 2010).

Crittenden, V. L. (Author Only), Hanna, R. (Presenter & Author), Peterson, R. A. (Author Only), Crittenden, W. (Author Only), AMA Winter Educators Conference, "The Next Generation of Business Leaders: Influences on Unethical Standards across Multiple Cultures,” American Marketing Association, New Orleans, LA. (February 20, 2010).

Robertson, C. Gilley, K, Crittenden, W. and Crittenden, V. (2007). Corruption as a Market Entry Barrier: An Analysis of Patterns of Corruption within Latin America. International Conference on Strategic Management in Latin America. Santiago, Chile.

Crittenden, Victoria L., William F. Crittenden, and Kevin Galligan. “The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy,” 2006 Academy of Marketing Science, San Antonio, Texas.

Crittenden, W., Robertson, C., Gilley, K., Annual Meeting, "The Impact of Trade Liberalization Policies on National Patterns of Corruption and Software Piracy," Academy of Management, Hawaii.

Crittenden, W., Brower, R., Myrtle, R., Crittenden, V., Robertson, C., Professional Development Workshop, "Developing and using cases in teaching and research: An experimental workshop.," Academy of Management, Hawaii.

Crittenden, W. F., Robertson, C., Shavit, G., Annual Meeting, "A Global Assessment of Software Piracy Trends," Academy of Management, Seattle, WA.

Crittenden, W. F., Robertson, C. J., Annual Meeting, "Mapping Moral Philosophies in the Global Economy," Academy of Management, Denver, CO.

Crittenden, W., Athanassiou, N., Kelly, L., Marquez, P., Annual Conference, "Founder Centrality Effects on the Mexican Family Firm's Top Management Group: Firm Culture, Strategic Vision and Goals, and Firm Performance," Academy of Management, Washington, DC.

Crittenden, W., Crittenden, V. L., Brady, M. K., Grant, K., The 10th Biennial World Marketing Congress, "The Importance of the Service Encounter in Direct Selling: Examples from the Australian Marketplace," Cardiff, Wales, UK.

Crittenden, W., Marquez, P., Kelly, L., Athanassiou, N., Academy of International Business Meeting, "Founder Centrality, Vision, Culture, and Performance in Mexican Family Business," Academy of International Business, Phoenix, AZ.

Crittenden, W. F., Marquez, P. G., Kelly, L. M., Athanassiou, N., Fifth National Forum for Research in Administrative and Financial Disciplines, "Centralidad del Fundador, Vision, Cultura y Desempeno en Negocios Familiares Mexicanos," UNAM Mexico National University, Mexico.

Crittenden, W., Brady, M., Crittenden, V., Grant, K., International Marketing Educators' Conference, "Issues Related to Direct Selling in the International Marketplace," American Marketing Association, Buenos Aires, Argentina.

Industry and Academic Experience

A consultant and advisor to various private, public, and nonprofit organizations, Professor Crittenden has worked with such U.S. based organizations as Boston Beer Company, BAE Systems, EG&G, Intronics, Lotus Software, Wal-Mart Stores, Boston Management Consortium, Head Start, Jefferson Hospital, Nazareth, The New England Association of Quality Clubs, and The Professional Council, and with Funducion CANE in Buenos Aires, Argentina, and Banco Nacional de Comercio Exterior of Monterrey, Mexico.

Professional Services

Professor Crittenden is a member of numerous professional organizations, including the Strategic Management Society, the Academy of Management, and the Academy of Marketing Sciences. He is a former Chair of the Public & Nonprofit Division of the Academy of Management.

Mailing Address

 William F. Crittenden 
 305 Hayden Hall
 Northeastern University
 Boston, Massachusetts 02115-5000