Selected Presentations
Kim, S. K. (Author Only), Hibbard, J. D. (Presenter & Author), Swain, S. (Presenter & Author), Academy of World Business Marketing and Management Development Conference, "A Study of Dual Effects of Dealer Commitment under Relational Distress,” Academy of World Business Marketing and Management Development, Oulu, Finland. (July 13, 2010).
Swain, S. (Author Only), Hanna, R. (Presenter & Author), Hibbard, J. D. (Author Only), "Trademark Infringement: When is Similarity Confusing to Consumers," World Marketing Congress. (July 23, 2009).
Swain, S. (Presenter & Author), Cudmore, B. A. (Presenter & Author), 15th International Conference on Industry, Engineering, and Management Systems, "Order Effects in Retail Service Encounters," Association for Industry, Engineering and Management Systems, Cocoa Beach, FL. (March 10, 2009).
"Survey Data Equivalence: Assessment and Implications," Eli Lilly Global Market Research Conference, Indianapolis, IN, November 4, 2008
"Using Corporate Social Responsibility to Create a Stakeholder Oriented Firm," Stakeholder Marketing Consortium: Beyond the 4 Ps and the Customer, Sponsored by the Aspen Institute and the Marketing Science Institute, Boston, MA, October 3, 2008
Hanna, R. (Presenter & Author), Swain, S. (Author Only), American Marketing Association Marketing Research Conference, "Integrating Research Techniques for Deeper Customer Insights: Blurring Boundaries between Research Methods," American Marketing Association, Boston, MA. (September 16, 2008).
"Brand Name Similarity and Consumer Confusion," Society for Consumer Psychology, Boston, MA, August 16, 2008
"The Effect of Monetary Format on the Assignment of Windfall Income to Mental Accounts," INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada, June 14, 2008
"Consumers' Reactions to Acquisitions of Socially Responsible Companies," American Marketing Association, Marketing and Public Policy Conference, Philadelphia, PA, May 31, 2008
"Emulating Research Firms in the Classroom: Research Practicum Days," Academy of Marketing Science, Vancouver, British Columbia, May 30, 2008
"The Effect of Monetary Format on the Assignment of Windfall Income to Mental Accounts," 72nd Annual Midwest Economics Association Conference, Chicago, IL, March 14, 2008
"Promotional Response as Swarm Intelligence," 14th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 11, 2008
"A Signal Detection Approach for Assessing Response Biases in Consumer Confusion," 14th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 11, 2008
"Youth Athlete Attitude toward Performance Enhancing Drugs," 14th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 11, 2008
"The Perceived Importance of an Internationally Diverse and Engaged Student Population," 14th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 11, 2008
"An Examination of Concreteness and Whole Number Dominance Effects on the Evaluation of Percentage Shipping Charges," Society for Consumer Psychology, New Orleans, LA, February 23, 2008
"The Effect of Monetary Format on the Assignment of Windfall Income to Mental Accounts," Society for Consumer Psychology, New Orleans, LA, February 22, 2008
"Whole Number Dominance in Price Evaluations," American Marketing Association, Winter Educators Conference, Austin, TX, February 16, 2008
"Maximizing Customer Equity when Acquisition and Retention Rate are Negatively Related," Society for Marketing Advances, San Antonio, TX, November 9, 2007
"Consumers' Reactions to Acquisitions of Socially Responsible Companies," Association for Consumer Research, Memphis, TN, October 26, 2007
"A Moderated Perceptual Model of Product Aesthetic Evaluations," Association for Consumer Research, Memphis, TN, October 25, 2007
"A Two-Route Model of Product Aesthetic Evaluation," Center for Customer Insight & Marketing Solutions, McCombs School of Business, University of Texas, Austin, TX, October 13, 2007
"A Customer Lifetime Value Perspective on Gift-Giving," Office of Development and Alumni Relations, Boston, MA, September 20, 2007
"A Moderated Perceptual Model of Product Aesthetic Evaluations," European Conference of the Association for Consumer Research, Milan, Italy, July 14, 2007
"Partitioned Prices and Whole Number Dominance," 13th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 13, 2007
"Consumer Responses to Product Mass," 13th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 13, 2007
"Compensation and Consumer Guilt," 13th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, March 13, 2007
"Lost in Translation: Consumers' Difficulty in Estimating Expiration Time with Redemption Caps," Association for Consumer Research, Orlando, FL, October, 2006
"Design and the Big Five: Linking Visual Product Aesthetics to Product Personality," Association for Consumer Research, Orlando, FL, October, 2006
"How Time Restrictions Work: The Roles of Urgency, Anticipated Regret, and Deal Evaluations," Association for Consumer Research, San Antonio, TX, October, 2005
"The Role of Product Form in Products' Evoked Sets, Recognition and Evaluation," American Marketing Association, Winter Educators' Conference, Boston, MA, February, 2005
"Does the Past Matter? Emotional and Behavioral Responses to Missing Part of a Promotion," Society for Consumer Psychology, St. Pete Beach, FL, February, 2005
"The Roles of Anticipated Regret and Urgency in Explaining How Discount Level and Time Restriction Affect Purchase Intentions," American Marketing Association, Summer Educators' Conference, Boston, MA, August, 2004
"When Nice Guys Finish First: The Role of Celebrity Endorser Character and Fit on Brand Evaluations," European Conference of the Association for Consumer Research, Dublin, Ireland, July, 2003
"Effects of Negatively Worded Items on Scale Reliability and Factor Structure," Society for Consumer Psychology, New Orleans, LA, February, 2003
"The Effect of Celebrities' Personal Lives on the Brands They Endorse," Association for Consumer Research, Atlanta, GA, October, 2002
"Weighing Your Options: The Effect of Product Weight on Preference," Association for Consumer Research, Atlanta, GA, October, 2002
"The Effect of Endorser Behavior on Brand Attitudes: The Moderating Role of Knowledge," Society for Marketing Advances, St. Pete Beach, FL, November, 2002
"When Bad is Good: The Resilience of Consumer Brand Evaluations to Negative Information about Their Celebrity Endorsers," Academy of Business Disciplines, Ft. Myers, FL, November, 2001
"Consumer Perceptions of Product Parity in E-Commerce Markets," Association for Consumer Research, Salt Lake City, UT, October, 2001.
Industry and Academic Experience
Professor Swain works as an independent research consultant and as an advising and consulting expert to leading marketing research and legal firms. He has particular expertise in design and quantitative analysis as applied to segmentation, branding, and conjoint studies. He is also frequently sought out as an expert witness in intellectual property and claims substantiation cases. Recent projects have involved firms such as Alberto Culver, Commerce Bank, Dell, Eli Lilly, Farmer's Insurance, General Motors, Goodyear, K&N, Taco Bueno, and Verizon. Professor Swain has a very diverse professional background, including serving as a US Navy as a Nuclear Engineering Officer (submarines) and as a manager at Downwind Trading Company in Myrtle Beach, South Carolina. Prior to joining the College of Business Administration faculty at Northeastern University, Professor Swain was an Assistant Professor at the School of Management, Boston University and a lecturer at the Moore Business School, University of South Carolina.
Professional Services
Professor Swain reviews for journals such as Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Research as well as numerous national and international conferences. He is on the Board of Directors for the American Marketing Association's Doctoral Special Interest Group (DocSIG). In addition, Professor Swain is a member of several professional organizations, including Association for Consumer Research, American Marketing Association, Academy of Marketing Science, American Psychological Association, Institute of Electrical and Electronic Engineers, Marketing Science Institute, Society for Consumer Psychology, and Society for Marketing Advances.
Mailing Address
Scott Swain
325 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000