Hanna, R., Swain, S., Hibbard, J. D. (2011). Consumer Response to Promotional Games in Social Media. Academy of Marketing Science - World Marketing Congress.
Hanna, R. C., Swain, S., Hibbard, J. D. (2011). Designing Social Media Games for Promotions. Academy of Marketing Science World Marketing Congress.
Berger, P. D., Hanna, R., Swain, S., Weinberg, B. D. (2010). Configurators/Choiceboards: Uses, Benefits, and Analysis of Data (42nd ed., vol. 2, pp. 428-435). Encyclopedia of E-Business Development and Management in the Global Economy.
Swain, S., Hibbard, J. D., Hanna, R. C. (2009). Trademark Infringement: When is Similarity Confusing to Consumers? (pp. 333). Academy of Marketing Science - World Marketing Congress.
Duparqc, P., Hanna, R., Berger, P. D. (2009). Internet Marketing: Reaching Customers Anytime, Anywhere, and Any Platform (1st ed.). Marsh Publications.
Crittenden, V. L., Hanna, R., Peterson, R. A. (2009). The Cheating Culture: A Global Societal Phenomenon. Business Horizons, 52(4), 337-346.
Crittenden, V. L., Hanna, R., Peterson, R. A. (2009). Business students’ attitudes toward unethical behavior: A multi-country comparison. Marketing Letters, 20(1), 1-14.
Allen, J., Mollajhee, A. J., Shelton, R. C., Othus, M. K., Fontenot, H., Hanna, R. (2009). Stage of Adoption of the Human Papillomavirus Vaccine among College Women. Preventative Medicine/Elsevier, 48(5), 420-425.
Berger, Paul D., Richard C. Hanna, and Scott D. Swain (2006), "Collaborative Filtering," in Media and Advertising Management - New Trends, Sabyasachi Chatterjeem, ed. Hyderabad: ICFAI University Press.
Hanna, R., Weinberg, B. D., Dant, R., Berger, P. D. (2005). Anonymity and the Internet: The Impact of Online Surveys on Personal Self-Disclosure. Journal of Database Marketing & Customer Strategy Management, 12(4), 342-356.
Hanna, R., Berger, P. D., Abendroth, L. J. (2005). Optimizing Time Limits in Retail Promotions: An Email Application. Journal of the Operations Research Society, 56(1), 15-24.
Weinberg, Bruce D., Paul D. Berger, and Richard C. Hanna (2004), “A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects,” Marketing Letters, 15(2-3):113-128.
Swain, Scott D., Richard C. Hanna, and Lisa J. Abendroth (2004), "Buying Time: The Consumer Psychology of Time Limits," Builders and Leaders, Fall, 26-27.
Weinberg, Bruce D., Paul D. Berger, and Richard C. Hanna (2003), “A Belief-Updating Process for Minimizing Waiting Time in Multiple Waiting-Time Events: Application in Website Design,” Journal of Interactive Marketing, 17(4).
Berger, Paul D., Bruce D. Weinberg, and Richard C. Hanna (2003), “Customer Lifetime Value Determination and Strategic Implications for a Cruise-ship Company,” Journal of Database Marketing & Customer Strategy Management, 11(1):40-52.
Selected Presentations
Crittenden, V. L. (Author Only), Hanna, R. (Presenter & Author), Peterson, R. A. (Author Only), Crittenden, W. (Author Only), AMA Winter Educators Conference, "The Next Generation of Business Leaders: Influences on Unethical Standards across Multiple Cultures,” American Marketing Association, New Orleans, LA. (February 20, 2010).
Swain, S. (Author Only), Hanna, R. (Presenter & Author), Hibbard, J. D. (Author Only), "Trademark Infringement: When is Similarity Confusing to Consumers,” World Marketing Congress. (July 23, 2009).
Hanna, R. (Presenter & Author), 2009 AMS Annual Conference, "Special Session: Effective Teaching with Marketing Simulations," Academy of Marketing Science, Baltimore, MD. (May 23, 2009).
“Emulating Research Firms in the Classroom: Research Practicum Days,” in special session titled “Creating Value in the Marketing Research Course,” with Scott D. Swain at the Annual Academy of Marketing Science Conference, Vancouver, British Columbia, May 30th, 2008.
“A Signal Detection Approach for Assessing Response Biases in Consumer Confusion,” with Scott D. Swain, Jonathan D. Hibbard, and B. Andrew Cudmore at the 14th International Conference on Industry, Engineering, and Management Systems, Cocoa Beach, FL, February 2008.
“Information Transparency for Yield Management Pricing,” with Katherine Lemon for a Work-in-Progress Special Session at Boston College, May 2007.
“Consumers’ Love/Hate Relationship with Yield Management Pricing,” with Katherine Lemon at the Winter AMA Educators Conference February 16th, 2007, San Diego, CA.
“Lost in Translation: Consumers Difficulty in Estimating Expiration Time with Redemption Caps,” with Scott D. Swain and S. Adam Brasel at the Association for Consumer Research North American Conference September 29th, 2006, Orlando, FL.
“How Time Restrictions Work in Promotions: The Role of Urgency, Anticipated Regret, and Deal Evaluation” with Scott D. Swain and Lisa J. Abendroth at the Association for Consumer Research North American Conference October 1st, 2005, San Antonio, TX.
“Does The Past Matter? Emotional And Behavioral Response To Missing (Part Of) A Promotion” with Scott D. Swain and Lisa J. Abendroth at the Society for Consumer Psychology Conference February 20th, 2005, St. Petersburg, FL.
“The Roles Of Anticipated Regret And Urgency In Explaining How Discount Level And Time Restriction Affect Purchase Intentions” with Scott D. Swain and Lisa J. Abendroth at the Summer AMA Educators Conference August 6th, 2004, Boston, MA.
“The Optimization of Time Limits and Discount Size in Promotions: An Email Application,” presented in a session dedicated to Current Dissertation Topics in Marketing at the 26th Annual Conference of the Academy of Marketing Science May 28-31st 2003 Washington, DC.
“Email Promotions: The Impact of Time Limits, Discount Size, and their Interaction on Response and Profit,” (with Paul Berger and Lisa Abendroth) at the 25th INFORMS: Marketing Science Conference June 12-15th 2003 College Park, MD.
“New Perspective on Order Effects,” (with Bruce Weinberg and Paul Berger) at the 25th INFORMS: Marketing Science Conference June 12-15th 2003 College Park, MD.
Industry and Academic Experience
Professor Hanna has aided several firms such as MC Communications, HSBC, Strategic Pricing Group, and Interaction Associates in survey development and statistical analysis. Prior to joining Northeastern University’s College of Business Administration, he was Assistant Professor at Boston College’s Carroll School of Management and Lecturer at Boston University’s School of Management.
Professional Services
Professor Hanna is a member of the American Marketing Association and the Academy of Marketing Science. He is currently the Vice Chair of Communications for the AMA Teaching & Learning Special Interest Group. Professor Hanna also serves as an Ad Hoc Reviewer for the Journal of Services Research and the Journal of Retailing.
Mailing Address
Richard C. Hanna
202 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000