Selected Publications
Crittenden, V., Keo, T., McCarty, P. (2011). A Leader with Passion for Brands. Business Horizons, 54(5), 399-405.
Crittenden, V. L., Buzzard, C., Crittenden, W., McCarty, P. (2011). The Use of Digital Technologies in the Classroom: A Teaching and Learning Perspective. Journal of Marketing Education, 33(2), 131-139.
Mailing Address
Paulette McCarty
112 Hayden Hall
Northeastern University
Boston, MA 02115-5000