Research at IGIM
From the study of creativity in teams and the use of mobile technology to support the launch of new products and services to knowledge management and understanding intellectual property laws in different countries, IGIM conducts comprehensive, interdisciplinary research designed to advance the understanding of global innovation for scholars and business leaders around the world.
Working with corporate partners from a range of industries, IGIM's interdisciplinary faculty develop concepts and strategies to assist business leaders in meeting the challenges of managing innovation in the global economy.
Areas of Research Expertise
Diffusion of New Technologies - Evaluating new technologies that are evolving and examining consumer response to those technologies.
Use of Technology – Examining how mobile and information technologies are being utilized to enhance innovation development and launch efforts.
Intellectual Property - Understanding the issues associated with the development of intellectual property in countries with different IP laws.
Knowledge Management - The strategic use of knowledge and knowledge assets to develop and maintain a competitive advantage.
Organizational Learning and Renewal - Researching the issues of how companies build the capabilities for organizational renewal and learning across country boundaries.
Current Publications
Book Chapters
Barczak, G. (2010). Encyclopedia of Technology and Innovation Management, chapte titled: Innovation Teams. John Wiley & Sons.
Barczak, G. (2010). Handbook of Technology Management, chapter titled: Designing and Forming Global Teams. John Wiley & Sons.
Garcia, R. (2010). Types of Innovation. Blackwell Encyclopedia of Management: Encyclopedia of Technology and Innovation Management.
Books
Wesley, D., Barczak, G. (2010). Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. Gower Publishing.
Journal Articles
Durmosoglu, S., Barczak, G. (2011). The Use of Information Technology Tools in New Product Development Phases: Analysis of Effects on New Product Innovativeness, Quality and Market Performance. Industrial Marketing Management, 40(1): 321-330.
Gao, Tao (Tony), Fareena Sultan, Andrew Rohm, and Suping Huang (Forthcoming; 2011), “Factors Influencing Consumer Attitudes toward Mobile Marketing: A Comparative Study of Youth Markets in the U.S. and China.” Special Issue of Thunderbird International Business Review on China Goes Global.
Garcia, R., Jager, W. (2011) From the Special Issue Editors: Agent based modeling of innovation diffusion. Journal of Product Innovation Management, 28 (2), 146-140.
Hanna, R., Rohm, A., Crittenden, V. L. (2011) We’re All Connected: The Power of the Social Media Ecosystem. Business Horizons 54(3):265-273.
Lassk, F., Shepherd, C. D. Exploring Emotional Intelligence and Salesperson Creativity. To appear in Journal of Personal Selling and Sales Management.
Rohm, A., Kohler, C., de Ruyter, K., Wetzels, M. (2011) Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment. Journal of Marketing.
Wei, Yinghong S., Frankwick, Gary, Gao, Tao (Tony), Zhou, Nan (Forthcoming; 2011), "Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels." Journal of Advertising Research. (Accepted January 2011)
Zhang, T., Gensler, S., Garcia, R. (2011) A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach. Journal of Product Innovation Management, 28(2), 150-166.
Barczak, G., Lassk, F., Mulki, J. (2010). Antecedents of Team Creativity: An Examination of Team Emotional Intelligence, Team Trust and Collaborative Culture. Creativity and Innovation Management, 19(4), 332-345.
Bardhi, F., Rohm, A., Sultan, F. (2010). Tuning In and Tuning Out: Media Multitasking Among Young Consumers. Journal of Consumer Behaviour, 9(4), 316-332.
Choi, P., Garcia, R., Friedrich, C. (2010). The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry. International Journal of Strategic Business Alliances.
Gao, Tao (Tony), Fareena Sultan and Andrew Rohm (2010), “Factors Influencing Chinese Youth Consumers’ Acceptance of Mobile Marketing.” Accepted for publication in Special Issue on Chinese Consumers, Journal of Consumer Marketing, 27 (7), 574-583.
Gao, Tao, M. Joseph Sirgy, and J. S. Johar (2010), “Developing a Scale for Ethical Perceptions of Marketing Faculty: A Validation Study.” Journal of Business Research, 63 (4), 366-371.
Gao, Tao and Talin E. Sarraf (2009), “What Causes Multinational Companies to Increase Resource Commitments During Financial Crises in Emerging Markets?” Special Issue on Multinationals in Emerging Markets, Multinational Business Review, 17 (2), 10-22.