Executive Education
The College of Business Administration offers executive-level management programs custom-designed to meet the specific needs of individual companies. Many of these international companies rely on Northeastern University to provide high-level management with the tools necessary to compete in a rapidly changing global economy. Examples of such companies include the following:
The MathWorks -- Nearly two dozen of the company's top managers recently completed a two-year program based, to a large extent, on the College's very successful High Tech MBA Program. A second group of nearly 30 managers is now mid-way through the program, and is scheduled to complete it in June of 2003. The MathWorks is the developer of highly sophisticated mathematical software products, and does business throughout the world. The program involved 8 modules -- each presented in three one day sessions -- on topics ranging from marketing in the technology sector, to new product development, and legal issues (especially intellectual property issues) in technology-intensive companies.
BAE Systems - The College is providing a weeklong Executive Development Institute for this Nashua, New Hampshire division of this international defense contractor. The weeklong program is delivered at our Warren Conference Center in Ashland, Massachusetts, and focuses on strategic issues, with a particular emphasis on the defense industry. The program, which was offered for the first time in January of this year, was originally intended for top level managers in the Nashua area. BAE Systems now plans to offer the Institute to all top managers throughout the country.
Northeastern University Case Series
The Northeastern University Case Series has been created and developed through the support of an endowment by Darla and Frederick Brodsky. Cases are registered in Ivey Publishing's catalog and on-line ordering system of almost 2000 business cases. A part of the Ivey Business School, which is the second largest producer of business case studies in the world, Ivey Publishing markets and distributes the Northeastern cases worldwide.
The majority of cases in the Northeastern series deal with international business issues and/or technology intensive companies. Below is a list of cases and abstracts (by clicking on the title you will be redirected to the abstract on the Ivey Publishing site). Inspection copies and orders for cases can be obtained by contacting Ivey Publishing at the following address:
Richard Ivey School of Business
The University of Western Ontario
1151 Richmond Street North
London, Ontario, Canada N6A 3K7
T: 519-661-3208; 1-800-649-6355
F: 519-661-3882
E-mail: cases@ivey.uwo.ca
http://www.ivey.uwo.ca/cases
NEW CASES (2007-2009)
9B09M021 Publication Date : 3/9/2009
The Credit Suisse Christian Values Fund
Alexandra Roth, David T.A. Wesley
18 pages
9B09A003 Publication Date : 3/9/2009
PANELpro
Dan Dunn
9 pages
9B08N006 Publication Date : 3/6/2008
Excelerite Integrated Systems, Inc. (EIS)
Wesley Marple
6 pages
9B08M005 Publication Date : 1/31/2008
Arla Foods and the Cartoon Crisis (A)
Henry W. Lane, Mikael Sondergaard, David T.A. Wesley
12 pages
9B08M006 Publication Date : 1/31/2008
Arla Foods and the Cartoon Crisis (B)
Henry W. Lane, Mikael Sondergaard, David T.A. Wesley
5 pages
9B08M007 Publication Date : 1/31/2008
Arla Foods and the Cartoon Crisis (C)
Henry W. Lane, Mikael Sondergaard, David T.A. Wesley
2 pages
9B08A004 Publication Date : 1/31/2008
The Wii: Nintendo's Video Game Revolution
Gloria Barczak, David T.A. Wesley
27 pages
9B07A016 Publication Date : 10/4/2007
The 2006 World Cup: Mobile Marketing at adidas (A)
Andy Rohm, Fareena Sultan, David T.A. Wesley
14 pages
9B07A017 Publication Date : 10/4/2007
The 2006 World Cup: Mobile Marketing at adidas (B)
Andy Rohm, Fareena Sultan, David T.A. Wesley
3 pages
9B07M064 Publication Date : 10/4/2007
Undergroundhiphop.com
Mike Zack, Ben Compaine, David T.A. Wesley
20 pages
9B07A014 Publication Date : 8/3/2007
Launch of the Sony PlayStation 3
Gloria Barczak, David T.A. Wesley
18 pages
PREVIOUS CASES
Alpes S.A.: A Joint Venture Proposal (A)
Henry W. Lane, Dennis Shaughnessy, David T.A. Wesley
16 pages
ALPES S.A.: A JOINT VENTURE PROPOSAL (B)
Henry W. Lane, Dennis Shaughnessy, David T.A. Wesley
4 pages
AOL LATIN AMERICA
Lane HW ; Athanassiou N ; Wesley D
Teaching Note: 8B02M29
AOL LATIN AMERICA (B)
Platt H ; Wesley D
Teaching Note: 9B03M021
ASPEN GROVE
McCarthy D ; Wesley D
Teaching Note: 8B03E08
BLUE RIDGE SPAIN
Athanassiou N ; Lane HW ; Wesley D ; McNett J
Date Revised: 05/15/2002
Teaching Note: 8B02M03
BRAND IN THE HAND: MOBILE MARKETING AT ADIDAS
Rohm A ; Sultan F ; Wesley DTA
Date Revised: 11/07/2005
Teaching Note: 8B05A24
CAMBRIDGE LABORATORIES, PROTEOMICS
Lane HW ; Wesley D ; Shaughnessy, D
Teaching Note: 8B04M13
CEMEX: THE SOUTHDOWN OFFER
Sarathy R; Wesley D
Teaching Note: 8B03M13
CHANGING FACE OF EUROPE: A NOTE ON IMMIGRATION AND SOCIETAL ATTITUDES
Lane HW ; Wesley D
COMPAQ HIGH PERFORMANCE COMPUTING (A) & (B)
Athanassiou N; McDonough EF; Spital F; Wesley D
Teaching Note: 8B03M41
EMC CORPORATION
McCarthy D ; Capuanuo F; Picotte KD
Teaching Note: 8B02M31
ENRON: WHAT WENT WRONG?
Spector B
Teaching Note: 8B03C14
GIGANET, INC.
Croke P; Wesley D
Teaching Note: 8B04M39
IMPLICATIONS OF STREAMING MEDIA: A TECHNICAL NOTE
Hoch M ; Kursh SR
* Supplement to "Mercedes-Benz USA"
Killer Coke: The Campaign Against Coca-Cola
Henry W. Lane, David T.A. Wesley
21 pages
KL WORLDWIDE ENTERPRISES, INC.: PUTTING IT TO WORK
Kesner RM
Teaching Note: 8B05E23
Lenox-Martell Company: Real City Soda
Paul Croke, David T.A. Wesley
18 pages
MERCEDES-BENZ USA: INVESTING IN IT INFRASTRUCTURE
Kursh SR ; Hoch M
Date Revised: 02/06/2006
Teaching Note: 8B06E03
MODINE MANUFACTURING
Lane H W ; Barczak G ; McDonough III E F; Wesley D
Teaching Note: 8B02M40
MONSANTO EUROPE
Spital F ; Lane HW ; Wesley D
Date Revised: 06/10/2002
Teaching Note: 8B02A07
Naseeb Networks, Inc.: Online Networking for Muslims
Fareena Sultan, David T.A. Wesley
21 pages
NEW CENTURY BREWING: MOONSHOT CAFFEINATED BEER
Robertson C ; Wesley DTA
Teaching Note: 8B05A14
NEXTCARD
Watson A
Teaching Note: 8B04M38
NOTE ON HIGH PERFORMANCE COMPUTING
Spital F ; McDonough III E F; Wesley D
OFFSHORING AT EDC
Lane HW ; Wesley DTA
Date Revised: 05/11/2005
Teaching Note: 8B05M02
PRONIX, INC.
Croke P; Wesley D
Teaching Note: 8B03M32
RAS LAFFAN: A GLOBAL ENERGY STRATEGY
Sarathy R
Teaching Note: 8B02N07
Rayovac Corporation: International Growth and Diversification Through Acquisitions
Ravi Sarathy, David T.A. Wesley
21 pages
From Rhymes to Riches: A Note on Hip Hop Music
Mike Zack, David T.A. Wesley
5 pages
STATOIL IRAN
Lane HW ; Wesley DTA
Teaching Note: 8B05C36
Technology Adoption in Developing Countries: The Case of Pakistan State Oil
Fareena Sultan, David T.A. Wesley
20 pages
TERRALUMEN S.A.: THE BLUE RIDGE DECISION
Wesley D ; Athanassiou N ; McNett J
Date Revised: 06/10/2002
Teaching Note: 8B02M09
Trout Farming in Peru: The Lake Titicaca Decision
Chris Robertson, David T.A. Wesley
19 pages
YAHOO V. SURVIVORS OF THE HOLOCAUST
Lane HW ; Wesley D
Teaching Note: 8B02C51