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Gloria Barczak


Barczak, Gloria
Professor and Group Coordinator, Marketing


202 Hayden Hall
617-373-5251
g.barczak@neu.edu

Education

PhD in Marketing and Innovation Management, Syracuse University
MBA in Marketing, State University of New York at Albany
BA in Mathematics, College of Mt. St. Vincent, New York

Research and Teaching Interests

Professor Barczak’s primary research interests are in the area of new product development (NPD) with particular emphasis on the NPD process and the management of NPD teams. She has taught MBA and undergraduate courses in marketing management and new product development.

Awards and Honors

Best Paper Award (runner up), International Product Development Management Conference, Porto, Portugal. (June 2007).

Ranked #19 Top Innovation Management Scholars Worldwide, article published in the Journal of Product Innovation Management, May 2007.

Selected Publications

Barczak, G., Lassk, F., Mulki, J. (2010). Antecedents of Team Creativity: An Examination of Team Emotional Intelligence, Team Trust and Collaborative Culture. Creativity and Innovation Management, 19(4), 332-345.

Kahn, K., Barczak, G., Nicholass, J., Ledwith, A., Perks, H. An Examination of New Product Development Best Practice. To appear in Journal of Product Innovation Management. 

Barczak, G. (2010). Handbook of Technology Management, chapter titled: Designing and Forming Global Teams. John Wiley & Sons.

Barczak, G. (2010). Encyclopedia of Technology and Innovation Management, chapter titled: Innovation Teams. John Wiley & Sons. 

Wesley, D., Barczak, G. (2010). Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. Gower Publishing.

Durmusoglu, S. S., Barczak, G., Sultan, F. ACCEPTED PAPER TO AMS CONFERENCE: "Decomposing the Effects of Information Technology Tools on New Product Quality and New Product Marketing Performance: A Phase-Based Analysis.". To appear in AMS Conference 2009. 

Barczak, G., Lassk, F., Mulki, J. (2009). Emotional Intelligence and Creativity in New Product Development Teams. World Marketing Congress -- Academy of Marketing Science.

Barczak, G., Griffin, A., Kahn, K. (2009). Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study. Journal of Product Innovation Management, 26(1).

Barczak, G., Hultink, E. J., Sultan, F. (2008). PUBLISHED CONFERENCE PROCEEDING: “Do It Tools Influence New Product Performance”. International Product Development Conference

Durmusoglu, S. S., Barczak, G., Sultan, F. (2008). PUBLISHED CONFERENCE PROCEEDING: “Do Information Technology Tools Foster New Product Performance? A New Product Development Phase-Based Analysis of Effects”. Product Development and Management Association Research Forum.

Barczak, G., Hultink, E. J., Sultan, F. (2008). “Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies”. Journal of Product Innovation Management, 25, 620-631.

Barczak, G., Sultan, F., Hultink, E.J. (2007). "Determinants of IT Usage and New Product Performance." Journal of Product Innovation Management, 24, 600-613.

Barczak, G., Kahn, K., Moss, R. (2006). "An Exploratory Investigation of NPD Practices in Nonprofit Organizations." Journal of Product Innovation Management, 23(6), 512-527.

Barczak, G., McDonough III, E. F., Athanassiou, N. (2006). "So you want to be a Global Project Leader." Research + Technology Management, 49(3), 28-35.

Barczak, G., Sultan, F. (2006). "Use IT or Lose It." Marketing Management, 30-37.

Kahn, K., Barczak, G., Moss, R. (2006). "Establishing an NPD Best Practices Framework." Journal of Product Innovation Management, 23(2), 106-116.

McDonough, E., Athanassiou, N., Barczak, G. (2006). "Networking for Global New Product Innovation." International Journal of Business Innovation and Research, 1(1/2), 9-26.

Selected Presentations

Barczak, G., University of Massachusetts- Amherst, Marketing Department, Amherst, MA. (October 22, 2010).

Kawakami, T. (Presenter & Author), Durmosoglu, S. (Presenter & Author), Barczak, G. (Author Only), PDMA Academic Research Forum, "A Contingency Model of Information Technology Usage for Enhancing New Product Development Performance,” Product Development & Management Association, Orlando, FL. (October 17, 2010).

Johnson, D. (Presenter & Author), Clark, B. (Author Only), Barczak, G., American Marketing Association Summer Educators' Conference, "Customer Relationship Management Processes: Understanding Firm Commitment to Customer Equity,” American Marketing Association, Boston, MA. (August 14, 2010).

Barczak, G., Product Development & Management Association, "Creating and Managing Global Innovation Teams,” PDMA- The Netherlands, Delft, The Netherlands. (July 5, 2010).

Barczak, G., Lassk, F. (Author Only), Mulki, J. (Author Only), Creativity and Innovation Management Community Conference, "Antecedents to Team Creativity: An Examination of Team Emotional Intelligence, Trust, and Collaborative Culture,” CIM Journal/Wiley Publishing, Paris, France. (July 1, 2010).

Barczak, G., Kawakami, T. (Author Only), Durmusoglu, S. (Author Only), International Product Development & Management Conference, "Factors Influencing Information Technology Usage for NPD: A Case of Japanese Companies,” EIASM, Murcia, Spain. (June 15, 2010).

Barczak, G., Kahn, K. (Presenter & Author), Ledwith, A. (Author Only), NIcholas, J. (Author Only), Perks, H. (Author Only), International Product Development & Management Conference, "Poor, Good, Better and Best Practices: A Comparison of Practitioners in the U.S., U.K., and Ireland,” EIASM, Murcia, Spain. (June 14, 2010).

Barczak, G. (Presenter & Author), Lassk, F. (Presenter & Author), Mulki, J. (Presenter & Author), AMS World Congress, "Emotional Intelligence and Creativity in New Product Development Teams,” Academy of Marketing Science, Oslo, Norway. (July 25, 2009).

Durmusoglu, S. (Presenter & Author), Barczak, G. (Presenter & Author), Sultan, F., Academy of Marketing Science, "Decomposing the Effect of Information Technology Tools on New Product Quality and New Product Market Performance: A Phase-Based Analysis,” Academy of Marketing Science, Baltimore, Maryland. (May 2009).

Durmusoglu, S. S., Barczak, G., Sultan, F., Product Development and Management Association, Research Forum, "Decomposing the Effect of Information Technology Tools on New Product Quality and New Product Performance: A Phase-Based Analysis," PDMA, Orlando, FL. (September 2008).

Sultan, F., Barczak, G., Durmusoglu, S. S., Product Development and Management Association, Research Forum, "“Do Information Technology Tools Foster New Product Performance? A New Product Development Phase-Based Analysis of Effects”," PDMA, Orlando, FL.

Sultan, F. (Presenter & Author), Barczak, G. (Presenter & Author), Hultink, E. J. (Presenter & Author), International Product Development Conference, "Presentation " Do IT Tools Influence New Product Performance?"," Hamburg, Germany.

Kahn, K. (Presenter & Author), Barczak, G. (Presenter & Author), 2007 PDMA Academic Research Forum, "Examining New Product Development Best Practices in Product versus Service Firms," Product Development & Management Association, Orlando, FL.

Barczak, G. (Presenter & Author), Sultan, F., Hultink, E. J., 2007 International Product Development Management Conference, "Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies," EIASM, Porto, Portugal.

Kahn, K. (Presenter & Author), Barczak, G. (Presenter & Author), 2007 International Product Development Management Conference, "Validation of an NPD Best Practices Framework," EIASM, Porto, Portugal.

Barczak, G., PDMA/IIR Front End of Innovation Conference, "Managing Globally Dispersed Innovation Teams," PDMA/IIR, Boston, MA.

Kahn, K., Barczak, G. 2007 PDMA Academic Research Forum, “Examining New Product Development Best Practices in Product versus Service Firms,” Product Development & Management Association, Orlando, FL.

Kahn, K., Barczak, G. 2007 14th International Product Development and Management Conference, “Validation of an NPD Best Practices Framework, EIASM, Porto, Portugal.

Barczak, G., Sultan, F., Hultink, E.J. 2007 International Product Development Management Conference, “Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies,” EIASM, Porto, Portugal.

Barczak, G. Sultan, F. Hultink, E. J., 2006 PDMA Academic Research Forum, "Extent of IT Usage in NPD: Contingent Effects on Measures of New Product Performance," Product Development & Management Association, Atlanta, GA.

Barczak, G., Sultan, F., Hultink, E. J. 2006 13th International Product Development and Management Conference, "Factors Impacting IT Usage and New Product Effectiveness," EIASM, Milan, Italy.

Lassk, F., Barczak, G., Mulki, J., 2005 PDMA Academic Research Forum, “Emotional Intelligence, Climate, and Innovativeness: A Conceptual Framework,” Product Development & Management Association, San Diego, CA.

Industry and Academic Experience

Professor Barczak served as assistant professor at Georgia State University prior to joining the CBA faculty in January 1990. Through her research, teaching, and consulting, Professor Barczak has worked with a variety of companies including: Genzyme, EMC2, SBC, WR Grace, Pearson/Prentice-Hall, Compaq, Modine, Eastman Kodak, AARP, American Red Cross, and the American Cancer Society.

Professional Services

Professor Barczak is on the editorial board of Creativity and Innovation Management, Journal of Product Innovation Management, and IEEE Transactions on Engineering Management. She is a member of the Academic Committee of PDMA. She has served as an editor of The Business of Product Development: People, Process & Technology Across the Life Cycle for the PDMA Research Forum. She is also a member of the American Marketing Association and PDMA.

Mailing Address

Gloria Barczak
202 Hayden Hall
Northeastern University
Boston, Massachusetts  02115-5000