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Frederick G. Crane

Executive Professor, Entrepreneurship and Innovation

214 Hayden Hall
617-373-5047
f.crane@neu.edu

Education

Ph.D. in Management Science and Marketing, University of Bradford, United Kingdom
DPA and MPA, Dalhousie University, Canada
BA, Acadia University, Canada

Research and Teaching Interests

Professor Crane’s current research focus is on corporate innovation, the branding of new service ventures, the psychology of entrepreneurship, and entrepreneurship education. He teaches courses in innovation, innovation and enterprise growth, and entrepreneurial marketing.

Selected Publications

Crane, F., Kerin, R. (2011). Marketing: 8th Canadian Edition (pp. 580). McGraw-Hill.

Meyer, M., Crane, F. (2011). Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures (pp. 500). Sage Publications.

Crane, F., Meyer, M. (2011). The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation. Journal of Technology Management and Innovation, 6(4), 193-204.

Meyer, M., Allen, M., Crane, F. (2011). Ready Seafood: Business Model Innovation and Venturing in a Mature Industry. International Review of Entrepreneurship, 8(3).

Crane, F.G. (2010). Marketing for Entrepreneurs: Concepts and Applications, Sage Publications.

Crane, F., Meyer, M. (2010). Measuring and Improving the Innovation Readiness of MBA Students.Journal of the Academy of Business Education, 11, 47-53.

Crane, J. N., Crane, F. (2010). Optimal Nonverbal Communications Strategies Physicians Should Engage in to Promote Positive Health Outcomes. Health Marketing Quarterly, 20.

Meyer, M., Marion, T., Crane, F. (2010). Selling Innovation to the C-Suite. Research-Technology Management, 53(4), 30-45.

Crane, F. (2009). Marketing for Entrepreneurs: Concepts and Applications for New Ventures (pp. 240). Sage Publications.

Crane, F., Kerin, R. A. (2008). Marketing, 7th Canadian Edition (pp. 587). McGraw-Hill.

Crane, F., Meyer, M. (2008). "A Perspective on the Rationale for Teaching Innovation in MBA Programs and Strategies for Implementation." Journal of the Academy of Business Education, 9, 17-28.

Crane, F., Meyer, M. (2008). "Teaching Dispositional Optimism in the Entrepreneurial Classroom." International Journal of Entrepreneurship Education, 5, 12.

Crane, J. N., Crane, F. (2008). “The Adoption of Electronic Medical Record Technology in Order to Prevent Medical Errors: A Matter for American Public Policy." Journal of Policy Studies, 29(2), 137-143.

Crane, F., Crane, E. C. (2007). "Dispositional Optimism and Entrepreneurial Success." The Psychologist-Manager Journal, 10(1), 1-13.

Meyer, M., Jekowsky, E., Crane, F. (2007). "Applying Platform Design to Improve Case Management Across the Continuum of Care." Managing Service Quality, Vol. 17 (1), 2007, 23-40.

Morrison, S., Crane, F. (2007). "Building the Service Brand by Creating and Managing an Emotional Brand Experience." Journal of Brand Management, 14(5), 410-421.

Crane, J., Crane, F. G. (2006). "Patient Satisfaction with Family Physicians in Canada." Journal of Medical Marketing, 63-66.

Crane, J. N., Crane, F. (2006). "Preventing Medication Errors in Hospitals Through A Systems Approach and Technological Innovation: A Prescription for 2010." Hospital Topics, 84(4), 3-8.

Crane, F., Meyer, M. (2006). "The Entrepreneurial Climate in Canada: The Entrepreneur's Viewpoint." Journal of Small Business and Entrepreneurship, 19(3), 223-231.

Crane, F. G. (2005). "Teaching Business Ethics in B-Schools: A Cross-Cultural Examination."Journal of the Academy of Business Education, 6(2), 63-67.

Crane, F. G., Sohl, J. (2004). "Imperatives for Venture Success: Entrepreneurs Speak." The International Journal of Entrepreneurship and Innovation, 5(2), 99-106.

Crane, F. G. (2004). "The Teaching of Business Ethics: An Imperative at Business Schools."Journal of Education for Business, 79(3), 149-151.

Crane, F. G., Crane, E. (2002). "Usage and Effectiveness of Impression Management Strategies in Organizational Settings." International Journal of Action Methods, 55(1), 25-34.

Selected Presentations

Meyer, M., Crane, F., Pinnacle Foods Innovation Summit, "Innovations in Foods based on Consumer insight,” Pinnacle Foods, Boston, MA. (June 2010).

Industry and Academic Experience

Prior to working at Northeastern University's College of Business Administration and the School of Technological Entrepreneurship, Professor Crane was a chair and full professor at Dalhousie University and a full professor at the University of New Hampshire. He grew up in a family business and has also started and operated his own businesses, including successful management consulting and research firms.

Professional Services

Professor Crane is currently the Editor of the Journal of the Academy of Business Education and was the founding editor of the Journal of Promotion Management Education. He also sits on the editorial boards of several academic journals, including the Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing and Public Relations, and Services Marketing Quarterly.

Mailing Address

Frederick G. Crane
219 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000