Marketing involves understanding customer needs and using that knowledge to create products and services of value which customers are willing to pay for. Marketing is essential to the success of all types of organizations regardless of their business. The Marketing faculty provide students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including buyer behavior, market research, the internet and new media, marketing communications, sales, and new product development.
Teaching Excellence
The Marketing faculty brings a wealth of professional expertise to the classroom with many having held managerial positions prior to coming to Northeastern. All faculty are involved with marketing practitioners through their teaching, research and consulting activities. Our learning approach focuses on currency, relevance, and application so that students will have the skills and knowledge they need to thrive and succeed in marketing.
Research Focus
The Marketing Group faculty has diverse research interests covering many areas of the marketing field. However, a common thread linking much of our work is a research focus on companies that are leading-edge and innovative in their development and use of products, services, processes, technologies, and/or marketing approaches in a global environment.
Practice Orientation
BusinessWeek magazine ranks the College of Business Administration #1 in the country for its co-op program. Our undergraduate students have held co-op positions in well-regarded firms such as General Electric, Procter & Gamble, and Staples. Through their co-op experiences, students have the opportunity to explore career options and apply the tools and knowledge they learn in the classroom.
Marketing Group Academic Contacts:
Dr. Gloria Barczak
Group Coordinator
g.barczak@neu.edu
617-373-5251
Professor Susan Sieloff
Concentration Coordinator
s.sieloff@neu.edu
617-373-4638
Marketing Co-op Coordinators:
Bonnie Brock
b.brock@neu.edu
617-373-4229
Erin Callery
e.callery@neu.edu
617-373-4215
Nathalie Daniel
n.daniel@neu.edu
617-373-3414
Northeastern University Marketing Association (NUMA)
Faculty Advisor: Dr. Fleura Bardhi
Graduate Marketing Club
Faculty Advisor: Professor Fred Wright
Sales Club
Faculty Advisor: Dr. Jay Mulki