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David WesleyDavid Wesley
Education
MBA University of Western Ontario, Richard Ivey School of Business
BS University of Victoria
Research and Teaching Interests
David Wesley is a founding member of the Institute for Global Innovation Management at Northeastern University, an internationally recognized research center for developing effective approaches and solutions to global innovation management and for the development and dissemination of teaching materials concerning the global challenges facing technology intensive companies. He develops cases in diverse industries on a wide range of strategic and managerial issues, including diversity in organizations, business ethics, international management, corporate renewal, and new product development strategies.
Awards and Honors
"'Hips Feel Good' - Dove's Campaign for Real Beauty", was a Top Marketing Case Study at Ivey Publishing in 2009.
The case, "Brand in the Hand: Mobile Marketing at Adidas", was a Top 10 Best Seller at Ivey Publishing in 2007, 2008, and 2009.
The case, "The Wii: Nintendo's Video Game Revolution," was a winning case at the Concordia Case Writing Competition, January 2008, and one of the top marketing cases at Ivey Publishing in 2009.
Nominated for the Excellence in Social Justice Award (2009)
National Science Foundation Grant, Commercialization of Innovation Within the Multinational Enterprise: A Focus on Process, 2004.
The case, "Robert Mondavi Wines: Caliterra" was a top 40 best-seller (out of more than 7,500 cases and Harvard Business Review articles) at Harvard Business School Publishing in 2001
Wesley, D., Barczak, G. (2008). The Wii: Nintendo's Video Game Revolution Cengage: Understanding Business Strategy 2nd Edition, Ireland, Hoskisson and Hitt.
Wesley, D., Lane, H. (2008). Killer Coke: The Campaign Against Coca-Cola. McGraw-Hill/Irwin: Strategic Management Formulation: Implementation and Control, 11th Edition, John Pearce and Richard Robinson.
Wesley, D., Gey T., Nugent N. (2008). Hips Feel Good: Dove's Campaign for Real Beauty, McGraw-Hill: Marketing Management: Knowledge and Skills, 9th Edition, J. Peter and J. Donnelly.
Wesley, D., Lane, H., Sondergaard, M., (2008). Arla Foods and the Cartoon Crisis John Wiley & Sons Ltd.: International Management Behavior: Learning with a Global Mindset 6th Edition, Henry W. Lane, Martha L. Maznevski, Joseph J. DiStefano, and Joerg Dietz.
Wesley, D., Lane, H. (2007). Yahoo V. Survivors of the Holocaust, Sage Publications: Managing Internationally: Succeeding in a Culturally Diverse World - First Edition ; Kamal Fatehi
Wesley, D., Rohm, A., Sultan, F. (2007). Brand in the Hand: Mobile Marketing at Adidas, Thomson Business and Economics: Marketing Strategy - Fourth Edition, Michael Hartline and O.C. Ferrell
Wesley, D., Robertson, C. (2006). New Century Brewing: Moonshot Caffeinated Beer Thomas Nelson: Strategic Management: Cases for Competitiveness & Globalization, Revised, 2nd Edition; Hitt, Ireland, Hoskisson, Sheppard and Rowe.