Selected Presentations
Johnson, D. (Presenter & Author), Clark, B. (Author Only), Barczak, G., American Marketing Association Summer Educators' Conference, "Customer Relationship Management Processes: Understanding Firm Commitment to Customer Equity,” American Marketing Association, Boston, MA. (August 14, 2010).
Clark, B., INFORMS Marketing Science Conference, "Measurement Systems and the Market Research Function as Enablers of NPD Activities," INFORMS College of Marketing, Ann Arbor, MI. (June 6, 2009).
Clark, B., Research Seminar, Dept. of Marketing, Helsinki School of Economics, "The Marketing Metrics Research Landscape," Helsinki School of Economics, Helsinki, Finland. (January 23, 2009).
Clark, B., "The Social Cognitive Structure of Emerging Markets," Conference on Competition and Marketing, University of Mainz, MSI, Singapore Mgmt. Univ., Mainz, Germany.
Clark, B., "The Social Cognitive Structure of Emerging Markets," Marketing Science Conference, INFORMS, Vancouver, BC.
Clark, B., “The Metrics Landscape,” 2007 Academy of Marketing Science Conference, Miami, FL.
Clark, B., “The Problem isn’t ‘Dashboards,’ It’s ‘Marketing’!” 2006 Marketing Science Conference, Pittsburgh, PA, with Tim Ambler.
Clark, B., “Choosing Market Metrics for the CEO Dashboard,” 2006 American Marketing Association Winter Educators’ Conference, St. Petersburg Beach, FL, with Tim Ambler.
Clark, B., “Measuring Marketing Performance: Research, Practice, and Challenges,” 2005 Performance Measurement Association Symposium, London, UK
Clark, B., “Managerial Identification of Competitors: Accuracy and Performance Consequences,” with Bernard Marr, 2005 Marketing Science Conference, Atlanta, GA.
Clark, B., “Return on Measurement: Relating Marketing Metrics Practices to Strategic Performance,” with Andrew Abela and Tim Ambler, 2004 American Marketing Association Summer Educators’ Conference, Boston, MA. (Winner, Best Paper in Marketing Strategy/Marketing Management Track; Winner, Best Overall Conference Paper)
Clark, B., “Performance, Learning, and Communication Outcomes of Marketing Performance Measurement,” with Andrew Abela and Tim Ambler, 2004 Performance Measurement Association Conference, Edinburgh, UK.
Clark, B., “Marketing Performance Measurement: An Exploratory Study of Selected Antecedents and Consequences” with Andrew Abela and Tim Ambler, Marketing Science Institute Performance Metrics Conference (2004), London, UK.
Clark, B., "Heterogeneity in Managerial Perception of Competition in an Emerging Industry: Influences of Focal and Target Firm Characteristics," with Bernard Marr, 2004 Winter American Marketing Association Educators' Conference, Scottsdale, AZ.
Clark, B., “Organizational Motivation, Opportunity, and Ability to Measure Marketing Performance,” with Tim Ambler and Andrew Abela, 2002 Performance Measurement Association Conference, Boston, MA.
Industry and Academic Experience
A former product manager for computer software at Sunburst Communications, Professor Clark has worked with American Express and in consulting or executive education roles at Blue Cross/Blue Shield, Compaq, EMC, Intel, Masterfoods, Ropes & Gray, Schering AG, and Shell International. He has also served on the faculty of the Anderson Graduate School of Management, University of California, Los Angeles, and the Cranfield School of Management (UK). He has been an advisor on MBA Field Consulting Projects.
Professional Services
Professor Clark is a member of several editorial boards, including Journal of Strategic Marketing, Marketing Management, and Proceedings of the Performance Measurement Association Conference.
Mailing Address
Bruce H. Clark
225 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000