Home > About Us > News

News

  • Professor Barczak’s article is JPIM’s most downloaded

    Barczak, Gloria - 50pxPublisher Wiley-Blackwell announced that Professor Gloria Barczak’s article, PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study was the most read article in the Journal of Product Innovation Management in 2009. Written with co-author professors Abbie Griffen, University of Utah, and Kenneth Kahn, Virginia Commonwealth University, the  research was sponsored by the Product Development and Management Association (PDMA).

    To read the entire Abstract and for more information, click here.